mar
29
2011
29
2011
Influencia del Foursquare en las comunicaciones
An article by medialab
¿Es importante la geolocalización? ¿Qué atrae a los consumidores al foursquare? En está investigación se refleja la influencia, en los usuarios, del servicio tecnológico más de moda: “Foursquare”.
- El 86 % se registran(check-in) cada vez que van a un lugar.
- El 59% buscan un nuevo negocio o local en el Foursquare, mínimo cada semana.
- El 58 % va a un lugar para obtener medallas/badges.
- Los ‘Badges’ es para el 48% lo más importante del Foursquare.
- El 42% (vota importante) y el 34% (muy importante) regresar a un lugar, para recobrar el título de ‘Mayor’.
- En suma 82% es influenciado, para moverse, por lo visto en ‘Foursquare Specials’.
¿Cuántas más conclusiones determinas tras ver tus ‘check-ins’ ?
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